The Ideal blog

Read up on the latest insights and information from the team at Ideal Insight.

Video Production

Posted on 17/11/2020 by Nick Twigg

Video Production: A Better Way

Video is taking the marketing world by storm. Quite simply, video marketing is popular because it works. However, the boom of video marketing has resulted in customers often being flooded with online video marketing. To create an impressive video that will engage and inspire your audience, it is best to turn to professionals and there sure are lots of agencies available to produce creative video content.

Posted on 24/07/2019 by admin

Original Social Content: A Must Have In 2019

If your business is not active across social media channels, you are probably going to struggle when planning activity to target new audiences in the future.

Video Production

Posted on 18/06/2019 by admin

Animation: The Best Video Accessory For Your Business

Video is fast becoming the go-to-channel for marketers to utilise within campaigns, but what if your business is difficult to portray with traditional media?

Video Production

Posted on 15/05/2019 by admin

10 Reasons Your Event Needs a Professional Videographer

With event season now upon us, every company is looking for ways to effectively promote their business when attending industry events, conferences and parties. But what is the best way to boost brand awareness and generate conversions from a physical event?

Partner Blog

Posted on 01/03/2019 by admin

Video Insights; It’s A No-Brainer

In a world that’s driven by visual content, market research needs to be doing more to keep up. The industry needs to be better at simplifying the complex, communicating the story that sits within the data and making the commercial message clear and actionable for both internal and external stakeholders.

Posted on 06/02/2019 by admin

Welcome To Our New Look Website!

Ideal Insight are excited to announce the launch of our newly designed website! Our goal? To create a user-friendly browsing experience for our valued customers, where our portfolio can be easily viewed. The new, uncluttered design is easy to navigate and allows for easy browsing.

Video Production

Posted on 21/01/2019 by admin

Why Is Video Content Important In Marketing?

Did you know, after Google, YouTube is the largest search engine on the internet? This demonstrates how sought-after moving image and video marketing can be. Here are the top 10 reasons illustrating why video, in the use of content marketing, needs to be an essential part of your marketing strategy.

Video Production

Posted on 03/01/2019 by admin

5 Top Tips On How To Use Video In Email Marketing

Email marketing is the best way to quickly distribute and share your message to the masses. Video is now a very sought-after tool in email marketing. Unfortunately not all email service providers (ESPs) can support video format, therefore you will need to take another approach in order to incorporate video into your email campaigns.


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Across the Ideal Insight group we've produced more than 4,100 shoots in the last 7 years, delivering a 5 star service to our happy clients around the world.

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