What Do Video Production Companies Do?

The video industry is a big business, with billions spent on productions every year. Video production companies have a team of filmmakers, directors, editors, scriptwriters, gaffers and many more to produce a variety of video content each unique to their brief.

The work done by production companies is different depending on the type of production house they are. Some make films to promote products or businesses (like us at Ideal), and others film more documentary-type footage or even purely just entertainment. The final outcome of your video will depend on which video production company you use and what your goal for the video is.

If you're someone interested in video production companies and their functions, this guide is for you. We'll take a closer look at these functions and explain how they can help you.

What Is a Video Production Company?

A video production company is a corporation that is responsible for every stage of film production, from initial ideas right through to exporting the final cut of the video.

They also help develop scripts, manage actors and crews, arrange locations, shoot scenes, edit the film, release the video, and much more.

There are large and small video production companies each offering their contribution to your business. The size of the company doesn't indicate the quality of the work they do. Each company will have different equipment, specialities and processes to produce video. Doing your research and finding a company that specialises in the type of video you're looking for will help you get the best possible video for your business, as well as teaming up with a company that understands and can help you create your ideal video.

No matter which type of video production company you choose, they share common characteristics. They're capable of making videos under a variety of budgets, from small simple videos to big complex projects.

How Video Is Becoming More Important In Marketing

Over the years, video has become more and more useful for marketing purposes. People spend the majority of their time scrolling through their phones and see thousands of posts a day - it only takes a small change to attract someone to your post and make them want to read it.

Throughout 2022, video had definitely taken over social media. Video can be used to help brands boost their products, with 94% of marketers saying video content has helped users understand their products or service. This proves that companies should all start bringing in more videos for their marketing campaigns. There’s no doubt that through 2023 the use of video content will carry on growing for the marketing industry.

Video is proven to be the most effective way to increase engagement making it one of the most important forms of content for marketing.

What Are Video Production Companies Responsible for?

Without video production companies, many of the videos we see online today wouldn't exist. Here are some of the things these organisations do to bring films to the big screens:

1. Buying or Renting Film Equipment

A video production company needs a lot of equipment to shoot a video. The list of necessary items is long, immense and includes cameras, lights, sound equipment, computers, and more. Some of these objects need to be bought outright, while others can be rented. Some production companies even build their own sets to save costs. Using a video production company will always benefit your brand as they come with some of the most up-to-date tech in-house to produce your video.

2. Research & Expert Knowledge

You want your video to resonate with your audience, and sharing your insights and findings about your target audience with your production company will help them produce the best film for you. They will already have the expertise on how to create videos to engage with your audience, and before they get going they will ensure they are making the right video for your brand and your audience.

3. Editing or Mixing the Final Product

Once all of the shooting is completed, the video production company works on editing and mixing the content. This process requires special software and hardware, and it can be time-consuming. If you've seen a video /Hollywood film recently, then you may have noticed the quality of the picture and sound. Thanks to the editing and mixing efforts of video production companies, you get to enjoy these high-quality images and sounds.

4. Planning Out Video Productions

Video production companies need a plan when they start a project. You cannot just decide to make a video one day and expect to finish it the following week. A video production company plans everything down to the last detail, including pre-production, casting, location scouting, and more. In addition to this, they map out the budget, schedule, and other elements of the production process as well. This ensures that everyone is organised and knows the plan.

5. Location Scouting

Location scouting is another important task of video production companies. Filming takes place at various locations around the world. To ensure that every shot looks perfect, filmmakers need to scout different locations. Also known as a recce, the team go to check out the filming location before filming day so they can find the most suitable places to set their scenes. This not only saves money but also ensures that the video has a consistent aesthetic.

6. Contracting All Production Elements

A video production company contracts all the necessary production elements. For example, if you hire a film crew to work on your project, the production company will hire them for you. They also make sure everyone knows their roles and responsibilities. So the production company will take away all your pressure and get everything organised for you.

7. Write Scripts

Scriptwriters write the script for a video. They use dialogue and description to tell a story. The scriptwriter tells the director how to direct each scene, so it's important for a good writer to communicate effectively with directors. Scriptwriting is an art, and it requires a lot of creativity. Most video production companies have a team of writers who work on their projects.

8. Hiring Crew Members

If you're planning to create a video, then you'll need a lot of people to make it happen. A video production company will have crew members, and other staff members to help create the final product. The crew's role is to carry out the director's instructions. These people include camera operators, make-up artists, gaffers, and more.

9. Casting Actors

Hiring actors is also part of the job of a video production company. Video production companies arrange auditions and cast the right person for the part. This process helps to ensure that the actor fits the character and understands his or her purpose.

10. Marketing The Video

Marketing is vital for a successful video. Without marketing, no one would know the content exists! Video production companies work hard to promote new videos/films. They do this through social media, magazines, newspapers, posters, and other forms of advertising. They will be able to help advise and create content depending on which platform it's going to be viewed on.

The above tasks are just a few examples of the many activities that take place within a video production company. No matter the size of the organisation, its main goal remains the same: to bring stories to life.

In Summary

Video production companies are responsible for a wide range of activities. From buying or renting expensive equipment to hiring actors and creating the best video for you, they can be involved in almost anything that happens before filming commences. They oversee the entire process, from research to distribution. In short, they're the ones responsible for bringing your stories to life. So, next time you see a video on social platforms remember that there was likely a video production company behind it.

Are you looking for a video production company? Well, we hope this guide has helped you understand the behind-the-scenes jobs a video production company has. At Ideal Insight, we’re always happy to lend a helping hand when it comes to video production. Get in touch with us today to get started on your video production journey!