How-to Video & Instructional Video Production

How-to and instructional videos can be a great way to explain your product or service and can make the most complex things seem simple. It is a great way to cut training and customer service costs, while autonomising your business. Not only can your business benefit from saving on staffing, but relevant video content also helps to improve SEM marketing and search rankings.

How we do it

Our Process

If you have a clear video brief, or just know that you need a video, our London based account management team is here to help you with the ideas and objectives to create the best outcome for your budget.

The Content
Creative Planning
Production Management
The Shoot
Editing
The Finished Content

The Content

We firstly identify the final result you want to achieve, from here we spec out the project, requirements and content needed.

Creative Planning

Here we identify the key messages you want to convey, creating a storyboard that links back to the original concept. This includes the project must-haves ready for the shoot. Our aim is to make the planning process the easiest of any video production company in London.

Production Management

We manage everything surrounding the shoot, from the location to make-up and models. This allows us to make the process as easy as possible for you throughout.

The Shoot

Now the real fun begins! We bring out all our latest technology to capture and direct the footage required to create your video. We always capture more footage than needed to ensure the best quality outcome, delivered first-time.

Editing

Once the shoot is complete, our in-house video editors will edit the footage and send the first cuts back to you within 10-14 days. Here you can review and comment before we send over the finished content.

The Finished Content

Now all editing is complete and the content is approved, we will send you the full, high-quality, final cuts ready for immediate use.

What our clients say

'Working with Ideal Insight has been an absolute pleasure.'
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What is a video production company? How much does London video production cost? How do I prepare for a shoot?

We’ve answered all the FAQs that those looking for video production in London or beyond may have below

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