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Africa Oil Week - John Hofmeister
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David Thomson, CEO of Annandale Distillery, tells us what it was like to work with Ideal Insight, from how we approached the brief, to the shoot and more.
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In a world that’s driven by visual content, market research needs to be doing more to keep up. The industry needs to be better at simplifying the complex, communicating the story that sits within the data and making the commercial message clear and actionable for both internal and external stakeholders.
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