RUKA Hair: A Hair-Raising TV Advert Production Journey

21 July 2023
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We are excited to share the story behind the production of RUKA Hair's TV advert—a collaboration that exemplifies our team's expertise and creative capabilities. In this case study, we delve into the details of our partnership with RUKA Hair, a prominent brand specialising in black women's hair products. Together, we embarked on a mission to empower and celebrate the hair journeys of black women while delivering a visually captivating TV advert.

RUKA Hair, led by CEO Tendai and backed by a consortium of investors, recognised the need for bespoke solutions in the hair care industry. Seeking a production partner aligned with their vision, RUKA Hair chose to collaborate with us, Ideal Insight. Our shared passion for storytelling and deep understanding of RUKA Hair's values made for a seamless collaboration.

To capture the essence of RUKA Hair, our talented crew, comprising Mike, Soner, and Alban, embarked on a two-day filming schedule. With meticulous attention to detail, we crafted scenes that showcased the brand's commitment to quality and authenticity.

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The post-production phase allowed us to bring RUKA Hair's story to life. Through careful editing and visual enhancements, we created a final video that embodies the brand's dedication to excellence in hair care.

The TV advert debuted during the ad breaks of Love Island on ITV2, reaching audiences nationwide. We are immensely proud of our contribution to RUKA Hair's journey of redefining the hair care industry. The project was completed within a remarkable timeline of under 30 days, showcasing our team's efficiency and dedication.

We are grateful to Rika Hair for their trust in our services and for the kind words they left us on social media and our review site on Clutch. We always aim to provide amazing service and collaborate with our clients to produce engaging video content.

At Ideal Insight, we take great pride in our role as RUKA Hair's production partner, creating a TV advert that not only highlights their exceptional products but also celebrates the beauty and diversity of black women's hair. If you haven’t seen the advert on television, you can view the final result here.

If you have a video project in mind and need professional assistance, we invite you to connect with us today. Our team is ready to bring your vision to life through our comprehensive video production services.

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