How Video Can Elevate Your Social Media Game

30 October 2023
Video elevate social media

From TikTok trends to corporate video, the social media scene is constantly being influenced by different types of compelling visuals and it can be hard to stand out. This blog is your useful guide to crafting content that not only stops the scroll but invites users to be a part of your story.

Using visually alluring elements to the subtle power of storytelling, we're unlocking the secrets to making your videos resonate in the fast-paced world of social platforms. Let’s jump in.

Crafting Thumb-Stopping Content

Every day, we spend an average of 2 hours and 28 minutes scrolling through tons of content on social media. For marketers, the big task is making content that grabs attention and keeps people interested. Don't worry, though! We've got some tips to help you make videos that really catch your audience's eye:

  • Appealing Visuals

Grab attention from the get-go with visually appealing content; Whether it's a vibrant opening frame or a well-designed thumbnail, aim for visuals that pop. Play with colours, use clean compositions, and ensure that your content is visually distinct amidst the scroll.

  • The Element of Interest

Inject a bit of intrigue into your content. Surprise your audience with something unexpected like an interesting fact, a quick teaser, or a unique perspective. Keeping users guessing encourages them to pause and explore further.

  • Narrative Teasers

Think of your video as a teaser trailer. Each segment should leave viewers curious about what comes next. Whether it's a snippet of a new product or a sneak peek behind the scenes, create anticipation that makes users want to find out more.

  • User-Centric Approach

Connect with your audience on a personal level. Craft narratives that resonate with their daily lives, challenges, or aspirations. When users feel a personal connection, they're more likely to not just scroll past but to engage and share. If you need help finding your target audience head over to our blog about determining your business target audience.

  • Interactive Touchpoints

Make your content interactive. Encourage users to participate with polls, questions, or calls to action. A simple tap or swipe can transform a passive scroll into an engaging experience.

  • Sound Essentials

Don't forget the impact of sound. A thoughtfully chosen soundtrack or subtle sound effects can enhance the viewing experience. Use audio elements to create a pleasant atmosphere that complements your visuals

By implementing these practical techniques, your content becomes a brief pause in the constant scroll, an invitation for users to explore a little further. Another key technique to use in your video campaigns is the power of storytelling, let’s take a deeper look into why storytelling is important in video content.

The Reel Deal: Mastering the Art of Video Storytelling

Let's talk about stories, those bits of everyday magic that resonate with us all. Video, in its own way, becomes the canvas for these tales. Here's the lowdown on why telling stories in your videos is a game-changer:

  • Stirring Emotions

Stories hit differently. Video adds the emotional punch, making your audience feel something real. Craft stories that touch on joy, empathy, or inspiration. When viewers connect on an emotional level, they don't just watch; they engage.

  • More than Products and Services

Sure, your product or service is the star of the show, but storytelling lets you step into the spotlight too. Share the journey behind your brand, introduce the faces behind the scenes, or talk about the hurdles you've overcome. It's not just about what you sell anymore, people like to buy into brands and your history.

  • Memorable

Stories stick around. A well-told story becomes a part of your brand's identity. Whether it's a story of overcoming challenges or a glimpse into the daily grind, memorable stories leave a mark.

  • Connecting on a Personal Level

We've all got shared experiences and values. Use storytelling to tap into that common ground. When your audience sees themselves in your stories, it creates a sense of connection. And that connection is what builds loyalty.

  • Structure Matters

Just like a good chat, your video story needs structure. It could be a simple narrative or a hero's journey, but a clear structure keeps your story engaging from start to finish.

  • Authenticity is the New Aesthetic

Gone are the days of polished perfection. Audiences crave authenticity. Use video to give your brand a human touch. Behind-the-scenes glimpses, employee spotlights, and candid moments resonate more than the scripted. Unleash the power of genuine storytelling. We spoke more about the power of video storytelling and the different types your business can use to boost your brand, read it here.

So, when you're hitting record, think of it as not just making a video but sharing a story. If a picture is worth a thousand words, just think a video could be a blockbuster novel. It's your chance to invite your audience into a narrative that feels real and relatable.

Optimise for Mobile Viewing

The majority of social media consumption happens on mobile devices. Ensure your videos are optimised for mobile viewing. From aspect ratios to subtitles, make the viewing experience seamless for users on the go.

You must also remember that in a world of short attention spans, short-form video content is king. Platforms like Instagram Reels and TikTok offer a playground for creativity. Condense your message into bite-sized, shareable moments that resonate with your audience. There are also ideal video lengths for each platform too, we go into this in more detail in this blog.

Analyse, Adapt, Repeat

Now that you’ve got the tips for producing an engaging social media video you need to see how it performs. Take a look at analytics to see how your videos are doing, how many people are watching, what they like, and who they are. Think of it as having a roadmap, these numbers show where you've been and where you can go.

Not every video will be a hit, and that's fine. Analytics help you find the good stuff. Figure out which videos are hitting the mark. Whether it's the story, the visuals, or the overall video type. It’s important to see what is working and what's not working so you can tweak your video strategy. The digital world is always changing. What worked yesterday might need a little tweak today. Be flexible. If certain types of videos are getting attention, think about making more. If something's not connecting, be ready to try something new.

Mix things up! Try different styles, lengths, and tones for your videos. Whether it's a polished product showcase or a laid-back behind-the-scenes moment, keep it interesting. People love a good surprise.

Your audience is your best advisor. Pay attention to comments, likes, and shares. It's like having a focus group at your fingertips. Use what they say to make your videos better. What do they like? What do they want more of? Let them guide how you make your content.

Just remember getting to a good video marketing strategy is a marathon, not a sprint. Don't be afraid to make changes. Learn from what works and what doesn't, and keep tweaking your video strategy. Each time you do, you get closer to videos that not only grab attention but keep your audience interested.

That A Wrap: Time To Elevate Your Social Media Game With Video

From thumb-stopping content to the magic of video storytelling, we've explored the keys to boosting your social media game. Craft content that goes beyond the scroll, using captivating visuals, surprises, and a user-centric touch.

Video storytelling is the game-changer. It has the ability to stir emotions, make memories, and connect on a personal level. It's not just content; it's a narrative that sticks. Authenticity is the new aesthetic. Ditch perfection for genuine moments that resonate. Let your story be real, not scripted.

As you navigate this digital world, remember that it's about creating experiences that resonate, engage, and invite your audience to join the journey. If you’re looking to boost your social media video game, get in contact with the team today.

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