5 Reasons To Use Animation In Your Video Marketing Strategy

12 May 2023
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In today's digital age, video marketing has become an essential part of any successful business strategy. As more and more consumers turn to online platforms for information and entertainment, the competition for attention has become increasingly fierce. To stand out in a crowded marketplace, businesses must find creative ways to engage their audience and build brand recognition.

One effective way to do this is through the use of animation in video marketing. Animation has the ability to capture attention, convey complex ideas, and create a unique brand identity. In this blog post, we'll explore five key reasons why animation could be the missing component in your video marketing strategy.

1. Captivating Storytelling: To Really Draw In Your Audience

One of the most compelling reasons to use animation in your video marketing strategy is its ability to enhance storytelling. Animation provides a visual medium that can be used to tell a story in a way that is both captivating and engaging. Through animation, businesses can create characters, worlds, and scenarios that bring their message to life. Animation also allows for the use of metaphor and symbolism, which can help to convey complex ideas in a simple and memorable way.

Many businesses have successfully used animation to create compelling marketing campaigns. For example, Chipotle's "Back to the Start" campaign used stop-motion animation to tell the story of a farmer who decides to switch to more sustainable farming practices. The campaign was a huge success, generating millions of views, raising awareness and starting conversations about sustainable farming. Not only that but it also won a total of 8 industry awards in the process!

Another great example (we might be biased as we made it) is GO2’s product promotion campaign, which used a vibrant and colourful animation style to tell the story of how their product can help people lead a healthier lifestyle and ‘curb’ their smoking habit. The video was effective in conveying their message and generating interest in their product. The video introduces the new product and tells the story of why the company produced it and its key benefits which are also backed up by the reviews included in the video too.

These examples demonstrate the power of animation to create memorable and impactful marketing campaigns. By using animation to tell a story, businesses can capture their audience's attention and build a strong emotional connection with them.

2. Stretch Your Marketing Muscles With The Flexibility Of Animation

Animation is a highly flexible medium that can be used to create a wide range of content, from explainer videos to product demos to brand awareness campaigns.

Here are just some ways in which animation offers flexibility for your video marketing strategy:

Customisable visuals:

Animation allows you to create custom visuals tailored to your brand and messaging. You can choose the style, colour scheme, and tone that best represents your brand, and make changes easily as your brand evolves over time.

Unlimited creative possibilities:

With animation, there are no limits to what you can create. You can bring any idea to life, whether it's a fantastical world or a complex process that's difficult to explain in words.


Animation can be a more cost-effective option than live-action video production, as it eliminates the need for expensive sets, actors, and equipment. This makes it a great option for businesses with limited budgets.

Easy to update:

Because animation is a digital medium, it's easy to make updates and changes to your content as needed. This allows you to keep your messaging up-to-date and relevant.

The flexibility of animation makes it a powerful tool for any video marketing strategy. You can create content that's tailored to your brand, captures your audience's attention, and can be easily updated over time so it can grow as your business does.

3. Animate Your Way To Higher Engagement Rates

Animation has been shown to be a highly effective way to engage viewers and capture their attention. Here are some reasons why animation can increase engagement in your video marketing strategy:

Statistics on effectiveness:

Studies have shown that animated videos have a higher engagement rate than live-action videos. According to a study by Wyzowl, 87% of businesses that use video as a marketing tool have seen an increase in sales, and 90% of those businesses say that video has helped them generate more leads. Furthermore, viewers can retain about 95% of the information from videos compared to only 10% from text. So using animation to show your information clearly can be a massive win for your business.

The science behind attention:

Animation captures attention through the use of motion and colour, which are both powerful tools for drawing the eye. Our brains are wired to pay attention to movement and colour, which is why animated content can be so effective at capturing and holding our attention.

Examples of successful campaigns:

Many successful marketing campaigns have used animation to engage their audience and drive results. One example is the "Dumb Ways to Die" campaign by Metro Trains in Melbourne, Australia. The animated video, which featured a catchy song and adorable characters, was designed to promote train safety and ended up going viral, receiving over 2.5 million views on YouTube in its first 24 hours and 4.7 million within 72 hours. The campaign was credited with reducing the number of accidents and deaths on the Metro Trains system.

By using animation in your video marketing strategy, you can take advantage of the engaging nature of this medium to capture your audience's attention, simplify your messaging, and drive results. With the right approach, animation can be a powerful tool for engaging your audience and achieving your marketing goals.

4. A Brand To Remember

Marketing for business is all about making your brand stand out and be memorable. Animation can be a powerful tool for creating a unique and memorable brand identity.

Animation allows you to bring your brand to life in a way that is unique, eye-catching, and memorable. Not only can it bring your brand to life but it can be great to build a strong identity to help build trust with your audience. When your audience sees your brand in action, they will associate it with the values, messaging, and personality you have established through your videos. By using animation in these videos, you can create a visual identity that sets your brand apart from the competition and helps you stand out in a crowded market.

Many successful brands have used animation to establish a strong and memorable brand identity. One example is Dropbox, which has used a series of animated explainer videos to showcase the benefits of its cloud storage service. The videos feature a simple, minimalist design and a friendly, approachable tone, which helps to reinforce the brand's values of simplicity and ease of use.

By using animation in your video marketing strategy, you can create a memorable and unique brand identity that helps you stand out from the competition, build trust with your audience, and drive customer loyalty.

5. Cut Costs, Not Quality: The Animation Advantage

We know that every marketing department thinks about budgets and costs, and animation can be a more cost-effective option than a live-action video. Here are a couple of reasons why:

How animation can be a more cost-effective option than live-action video:

Animation can be a more cost-effective option for video marketing because it eliminates the need for expensive location shoots, actors, and equipment. With animation, you can create a high-quality video that delivers your message effectively without breaking the bank.

Advantages of animation for small businesses and start-ups:

For small businesses and start-ups, animation can be a desirable option because it allows them to create professional-looking videos without the high costs associated with live-action videos. Animation also provides greater flexibility, allowing small businesses to make changes to their videos quickly and easily as their marketing needs evolve.

That’s A Wrap

In today's fast-paced digital landscape, video marketing has become an essential tool for businesses to connect with their audiences. By using animation in your video marketing strategy, you can take your marketing efforts to the next level. From captivating storytelling to increased engagement, memorable brand identity, flexibility, and cost-effectiveness, animation offers a range of benefits that can help you achieve your marketing goals.

Animation allows you to tell your brand's story in a unique and engaging way, capture your audience's attention, establish a memorable brand identity, and achieve your marketing objectives without breaking the bank. By incorporating animation into your video marketing strategy, you can create high-quality videos that drive results and help you stand out in a crowded digital marketplace.

So, what are you waiting for? Start exploring the world of animation and take your video marketing strategy to the next level. Get in touch with us today.

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