Top Video Production Trends for 2025: What Companies Need to Know

Welcome, 2025! The video production industry is buzzing with new trends and capabilities to make your videos more engaging and memorable than ever. Whether you’re looking to grow your audience on social media or want to update outdated promo videos, our top video production trends for 2025 will wow your audience and keep them coming back for more. Let’s get into it.

AI-Powered Video Production - The Future is Here

AI has long been making waves in the video production industry and 2025 is poised to be no different. Viewers can expect AI-generated content that’s almost indistinguishable from human-made videos to enhanced editing tools that streamline workflow with impressive results. AI is here to change the game.

But make no mistake, AI for video production is akin to QuickBooks for accounting. Meaning - it’s a wonderful ingredient to have when making a recipe, but it isn’t the be-all and end-all of video production. It’s simply a great tool to have in the toolbox!

Short-form content - Bite Size Content, Big Impact

While many video enthusiasts debated whether long or short-term content would reign king in 2025, bite-sized videos are still winning over consumers - especially in the social media space. In a world of waning attention spans and packed schedules, it’s hard to debate the effectiveness of short-term content.

That being said, long-form content definitely has its place. From customer support and FAQs to web series and podcasts, it’s important to distinguish the type of content needed for various projects. Take our work with Swytch as inspiration - an innovative company that transforms regular bikes into eBikes. We created a product promo video showcasing everything that Swytch has to offer in less than a minute. If it was any shorter, vital information might have been missed. If it was any longer, we risk people losing interest. It’s about finding that perfect balance.

Shoppable Videos - Talk About Instant Gratification

Modern consumers want it all and they want it now. The same applies to video content! And shoppable videos do just that.

Shoppable videos are making dreams a reality this year by allowing users to click and purchase products directly featured on videos. This interactive, engaging and fun way of shopping helps turn viewers into buyers quicker than ever.

Silent Videos and Closed Captions - Speak Without Words

Videos without dialogue are becoming more and more popular with brands around the world. Catering to a global audience, silent videos with closed captions ensure that everyone can enjoy your content, regardless of language or hearing ability. They’re also great for social media where users often browse in public without being able to use sound.

Accessibility is key. Silent videos with closed captions are a creative way to produce content that’s inclusive and accessible to everyone.

Top Video Production Trends for 2025: What Companies Need to Know

With trends and tools that cater to our fast-paced, tech-savvy and value-driven lives, video production is expected to be more engaging and creative than ever in 2025. From the power of AI and shoppable videos to silent content that caters to all, we can’t wait to elevate your business with show-stopping videos this year. Get in touch to find out how we can help!