How To Make A Video Go Viral In 10 Easy Steps

26 September 2022
Viral Vid

The Internet has made it possible for anyone with a camera and an idea to create a video and share it with the world. While many videos are quickly forgotten, some videos manage to capture the attention of the Internet and become viral.

If you’re wondering how to make a video go viral, While there is no surefire recipe for virality, a few key ingredients can help increase your chances of success.

This article will share 10 steps to make a video go viral. These steps will help you increase your chances of making your video a hit, from creating interesting and shareable content to using social media for promotions.

The Benefits Of Viral Videos

The internet has recently become a powerful tool for promoting and marketing products and services. And one of the most effective ways to do this is to create a viral video. Nowadays, it seems like everyone is trying to make their videos viral. But why is this so important?

Making a video go viral is one of the best ways to get your business or brand in front of a large audience. When a video goes viral, it's shared thousands or even millions of times, resulting in many new customers or fans.

There are several benefits to making a video go viral. For one, it can help you reach a wider audience than you ever thought possible. Additionally, it can boost your brand awareness and make people more aware of your company or product. Going viral can also lead to a lot of new customers or sales. And finally, making a video go viral is simply a lot of fun. It's a great feeling to see your content being shared by people all over the world.

So if you're looking for a way to take your business or brand to the next level, making a video go viral is a great option.

How Many Views Make A Video Go Viral?

Let's say you want to create a viral video. How to make a video go viral?

A viral video on social media is a distinctive feature of a video that spreads rapidly across the Internet. There is no limit to the number of platforms that host video content that can go viral.

There's a viral video on every platform, whether it's YouTube, TikTok, Facebook, Instagram, or Twitter. A viral video is theoretically something anyone can create. The problem is that it isn't that easy to accomplish.

Video is a form of digital marketing that can be extremely engaging. Anyone who is aware of this should not be surprised. In a nutshell, the video combines visuals and sounds to create an extremely shareable visual and audible package. Hence, when a viral video goes viral on the internet, it is most often a video that does so.

But how to make a viral video? It is a question that business owners frequently ask. It's always possible for them to make a big return on their investment by becoming the next viral sensation, gaining huge amounts of notoriety and publicity from just one video.

Creating a viral small business video isn't as straightforward as following a checklist. For a video to go viral, it has to be the right timing, be off-the-wall creative, refer back to pop culture and be shared online. Watching videos resulting from expensive advertising campaigns may seem like cheating to many people.

There isn't much you can do about whether your video goes viral, even if all of these factors are in your favor. However, if you have a solid understanding of the intricacies of making viral videos, you have a better chance of succeeding.

Steps On How To Make A Video Go Viral

Next, let’s take a look at the 10 steps you need to follow if you want to make a viral video.

1. Keep It Brief

There's no denying that short videos have taken the internet by storm. From funny clips to heartwarming stories, these videos have a way of resonating with viewers and spreading like wildfire. But why do short videos go viral?

There are a few reasons why short videos are more likely to go viral than longer ones. For one, they're easy to consume. In today's fast-paced world, viewers don't have the attention span to watch a long video.

Short videos are also more shareable since they can be easily shared on social media. And finally, they evoke strong emotions that encourage viewers to share them with others.

So next time you're wondering why a short video goes viral, remember it's because of its ability to make a connection with viewers and evoke strong emotions.

2. Use Strong Visuals

Visuals are powerful.

When creating viral videos, remember that strong visual content is just as important as strong verbal content—or even more so because many people won’t watch long videos without interacting with them first!

Memorable visuals can be used to make a point, convey a message, or just make something funny.

The most effective visuals are those that support the message of your video in some way or another. If you’re trying to sell something with your viral video, then it makes sense that you would want people to talk about how great your product is (and buy it). This is why so many ads use visuals: they enable us to see ourselves getting what they offer and want us all over again!

3. Evoke Emotions

Viral videos are the most successful and effective way to market a brand message. People are sharing and talking about viral videos more than ever before. They're doing it on social media, which means that brands have a much easier time reaching their target audience.

What's the secret? It's not just that people love to watch funny cat videos or adorable baby animals. These videos inspire emotions in viewers that are difficult for any other form of advertising to evoke. Research has suggested that people are more likely to buy something when they see a funny video about it than when they see it advertised in an ad.

Viral videos don't just make people laugh — they also make them cry, get angry, or feel inspired. Those powerful emotions help drive sales for many products and services by prompting people to share their reactions on social media with their friends, family members, and followers.

4. Make Use Of Celebrities Or Influencers

Using celebrities or influencers in videos has become a huge part of the online marketing landscape. When it comes to viral videos, nothing is better than a celebrity endorsement.

Celebrities can help promote your brand positively and make you look like a person who cares about your product.

Influencer marketing is becoming increasingly popular, which shows that plenty of people are willing to share their content with others. It shouldn't be hard to find someone who will appear in a video and give your content the huge audience it deserves.

5. Be Creative

The most successful viral videos are almost always about creativity.

The best examples of this are the "Do It Yourself" videos that have successfully spread the word about how to create an end product from an ordinary object. These videos are often created by people who have done a lot of research, and they're all about presenting a solution in a unique way rather than just showing you how to do it yourself.

Another example is the "How To Make This" series, where someone takes an ordinary object and shows you how to improve it. This is a great way to learn something new without reading a book or researching online.

These videos rely on creativity because they're not just showing you how to make something; they're telling you why you should make it better.

6. Use Humor

Humour is a powerful tool in viral marketing. It can help you build trust and convey your message more effectively. The best viral videos have one thing in common: they make us laugh.

Here is a perfect example of a viral video that used humour to build trust and convey the message:

During the 2010 World Cup, Nike showed a short video of Ronaldinho and his teammates dancing as part of its "Just Do It" campaign.

7. Be Newsworthy

Newsworthy viral videos are videos shared by millions of people on Facebook, Twitter, and other social media platforms. These videos typically have an interesting story behind them and often involve real people in the news.

Newsworthy viral videos can be a great way to get your brand noticed and increase your social media engagement.

A good example is a video featuring Ted Cruz and his dad. The video has been viewed over 10 million times and was featured on Jimmy Kimmel Live! The video is a great example of how viral videos can be used to spread awareness about important issues like education reform and other pressing matters.

8. Appeal To A Large Audience

The video that appeals to a large audience is the one that many other people have shared. The more views, the more likely someone will see it, read it, and share it.

The best way to create a video that appeals to a large audience is to get other people involved in creating the content. You don't want to be in charge of everything and make sure everything is perfect; you want people who are experts at what they do because they know how to make things amazing!

The best way to get others involved in creating your content is to find people with expertise in your topic area.

9. Use Multiple Channels

We've now entered the era of social media and video. The use of multiple channels makes a video go viral.

Many people share videos on Facebook, Twitter, and YouTube because they are so easy to share. The power of social media and video marketing is that they can reach an audience in many different ways. You can create a video and post it on Facebook and Twitter, but you can also share it with your friends on WhatsApp or Instagram.

It’s important to understand that when you use multiple channels, your video will reach a wider audience than if you were only sharing it on one platform. When you post your video across various platforms, you get more exposure for your content and more engagement from people interested in what you have to say.

10. Be Relatable

Sharing is a key component of viral videos. The more people connect with your video, the more likely it will be shared with their friends and families.

You can only be relatable if you are raw and honest with yourself. All humans have been through different experiences, and we have never been the same. Engage your audience with that information and use it to your advantage.

Are there any particular pet peeves you have? Have a hard time coping with your feelings of isolation? Your camera is your friend, so just talk to it like one. You're sure to capture people's attention, entertain them, or make them laugh.

Human connection is what we need in the end. Relatable videos are bound to get liked and shared by the audience.


There you go! By now, you must’ve learned how a video goes viral.

Creating a viral video is not an exact science, but there are some tried and true methods that you can follow to improve your chances.

First and foremost, create something genuinely interesting and/or entertaining. Secondly, ensure your video is shareable by using engaging thumbnail images and catchy titles. Lastly, promote your video through social media and other online channels.

By following these simple steps, you'll be well on your way to creating a viral video!

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