5 Video Production Myths - Busted!

23 June 2023
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In today's digital age, video production has become an indispensable tool for businesses and marketers to captivate their audience, tell compelling stories, and leave a lasting impression. However, like any other field, video production is not immune to misconceptions and myths that can hinder its true potential. In this blog post, we are here to debunk the common myths surrounding video production and shed light on the realities of this dynamic and transformative medium.

Video production has often been perceived as an expensive option, suitable only for large corporations with deep pockets. Many believe that creating professional videos requires expensive equipment and extensive resources. Additionally, the perception of video production as a time-consuming and complex process has discouraged many businesses from exploring its benefits.

But fear not! We're here to set the record straight and dispel these misconceptions. Throughout this blog post, we will provide insights, tips, and explain how these common misconceptions are false.

So, if you've ever wondered whether video production is within your reach, or if you've been hesitant to explore its potential due to common myths, this blog post is for you. Let's dive in and bust those video production myths once and for all.

1: Video Production Is Too Expensive

When it comes to video production, one common myth is that it is an expensive option that only large corporations can afford. However, this belief couldn't be further from the truth. While there are certainly high-end video production options that come with a significant price tag, there are also numerous cost-effective approaches and budget-friendly options available.

From utilising affordable equipment and tools to leveraging user-generated content and repurposing existing assets, there are plenty of creative and cost-effective ways to produce engaging videos without breaking the bank. However, it is important to carefully plan and efficiently resource allocation during the pre-production phase. By defining clear objectives, creating a realistic budget, and exploring alternative production methods, businesses can significantly reduce unnecessary expenses and make the most of their video production investment.

Lastly, we'll emphasise the long-term value and return on investment (ROI) that well-executed video production can bring to businesses. From increased brand visibility and audience engagement to improved conversion rates and customer loyalty, video content has proven to be a powerful marketing tool.

If you’re thinking about creating video content but unsure whether you have the budget or don’t know how much you should invest into your video content strategy, get in contact with us today for a quote.

2: Video Production Is Time-Consuming

One prevailing myth surrounding video production is that it is time-consuming that requires excessive resources. While it's true that video production can be a demanding process, it doesn't necessarily mean it has to be overly time-consuming.

Efficiency is key when it comes to video production, and there are various strategies and processes that can significantly streamline the production timeline. From detailed pre-production planning to optimising shooting schedules and utilising effective editing techniques.

By leveraging technology and tools you can enhance workflow efficiency, such as project management software, collaborative platforms, and automated editing processes. By embracing these tools and techniques, businesses can reduce production time and meet tight deadlines while still delivering compelling and high-quality video content. On the other hand, businesses can partner with a video production agency, like us, who have the experience and all the resources to produce the video your business needs and take all the stress out of video production for you.

Effective planning and collaboration play a vital role in ensuring a smooth and timely video production process. Whether you produce the video in-house or hire an agency, collaboration and communication are key for things to run as smoothly as possible. Having clear deadlines and strict schedules that everyone is aware of will lead to a tight, streamlined process.

By dispelling the myth that video production is always time-consuming, we aim to demonstrate that with the right strategies and approaches, businesses can efficiently create captivating videos without sacrificing valuable time and resources.

3: Video Is Only For Big Brands

There is a common misconception that video production is a privilege reserved only for big brands with substantial budgets. We aim to challenge this notion by highlighting that video production is accessible to businesses of all sizes, regardless of their industry or budgetary constraints. Video content is valuable for brands big and small, each brand will have different goals and content can be created to support these goals.

Thanks to technological advancements, video production tools and platforms have come a long way and helped with the efficiency of the team involved in creating video content. Also, the growing popularity of online video platforms and social media, have helped massively when it comes to video distribution. These platforms provide businesses with the opportunity to reach and engage their target audience, regardless of their marketing budget. Video content can be shared for free on social platforms to reach their audience organically, but they also have the option to put money behind the content to help drive the content out to reach their desired audience. By understanding the various options available, businesses can make informed decisions and choose the tools and platforms that align with their specific needs and resources. Social media has become a key element within most brand's marketing strategies, at Ideal Insight we can help your social media platforms grow, head over to our website to find out more about our social media services.

Videos have proven to be a powerful marketing tool that can drive engagement, increase brand awareness, and ultimately boost business growth. Businesses of all sizes and industries have successfully utilised video content to connect with their audience, tell their brand story, and achieve their marketing objectives. From small local businesses to start-ups and niche industries, videos can be tailored to fit different goals and effectively communicate a brand's message.

4: DIY Videos Are Just As Good As Professional Videos

There is a prevailing belief that with today's technology, anyone can produce videos of professional quality without the need for professional expertise. There are many technical aspects, such as camera equipment, lighting, sound, and post-production techniques, that contribute to the overall quality of a video.

Professional video production is a specialised craft that requires a combination of technical knowledge, artistic vision, and storytelling skills. The expertise and experience that professional videographers, directors, and editors bring to the production process is undeniable. Their understanding of composition, visual aesthetics, and narrative structure allows them to create visually captivating and emotionally engaging videos that resonate with audiences.

Additionally, there are various creative elements that professionals can bring to a video, such as professional actors or presenters, custom-made animations, and high-quality graphics. These elements add a polished and professional touch that enhances the overall impact and effectiveness of the video.

While DIY videos can be suitable for certain platforms like social media, where authenticity and behind-the-scenes content are valued, it's essential to recognise that there are scenarios where professional production is indispensable. High-quality production can add a massive contribution to brand reputation and audience engagement. Viewers are more likely to perceive a brand as credible, trustworthy, and reliable when they encounter professionally produced videos. The seamless visual and auditory experience, combined with the attention to detail, creates a positive impression that reflects positively on the brand itself.

Furthermore, professionally produced videos can have the potential to captivate viewers, evoke emotions, and leave a lasting impression. The careful execution of storytelling, pacing, and visual appeal can significantly enhance the effectiveness of the message conveyed in the video. Impacting results, leading to increased viewer engagement, higher watch times, and improved conversion rates. Why not head over to our portfolio of work on our website to see some examples of our professionally created video content for a range of brands, big and small.

While DIY videos have their place, particularly for platforms that value authenticity, it's important to recognise that there are situations where professional production is invaluable. By understanding the distinct advantages that professional video production brings, businesses can make informed decisions and leverage the expertise of professionals to create impactful and memorable videos that elevate their brand.

5: Video Production Is Only For Marketing Purposes

Many believe that video production is solely reserved for marketing purposes. However, we aim to debunk this myth by exploring the diverse range of applications for video across different areas of business. We'll showcase how video can be a powerful tool not only for marketing but also for internal communications, training, customer support, and more.

Videos have the potential to effectively convey messages and engage audiences in various business functions. Organisations can leverage video for internal communications, such as sharing company updates, training sessions, or conveying important messages from leadership.Furthermore, video can be a great tool to help reinforce customer support, having videos to provide step-by-step tutorials, troubleshooting guides, and product demonstrations can help the business support their customers, by visually demonstrating solutions and addressing common customer queries, videos can enhance the customer experience and streamline support processes.

Video can be useful in sales presentations, conferences, and trade shows to grab attention, convey key messages, and create a memorable brand experience in a quick and digestible way. Many businesses also use video for their recruitment efforts by showcasing company culture, employee testimonials, and job-specific overviews.

By exploring the various applications of video beyond marketing, businesses can unlock the full potential of this versatile medium and utilise it effectively across different aspects of their operations. Video production offers a wide range of possibilities to engage, inform, and inspire audiences, creating meaningful connections and driving business success.


In this blog, we've tackled and debunked some common myths surrounding video production. We've shown that video production doesn’t have to be as expensive as perceived, debunked the notion that it is exclusively for big brands, knowing when to use DIY video over professional, and expanded the applications of video beyond marketing purposes.

Now that we've dispelled these myths, it's time for your business to embrace the power of video production. Video has become an essential tool in today's digital landscape, enabling companies to connect with their audiences in a compelling and engaging way. By utilising video, businesses can effectively convey their messages, showcase their brand, and build strong connections with their target audience. If you’re looking to boost your video content or have specific goals in mind and don’t know where video can fit into them, talk to us today.

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