How to Make a Business Video That’ll Make Your Company Stand Out?

27 April 2023
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Whether you are a small start-up or a large enterprise, getting your message across to the masses can be tricky. This is especially true when it comes to promotional content. There are so many ways to go about it and the sheer number of options can feel overwhelming.

One way to reach your audience, without breaking the bank, is to produce a great business video. While it may seem like an intimidating task, it doesn't have to be. And by following our simple guidelines, you will have a professional-looking video in no time.

Read on to learn how to make a business video that stands out from the crowd!

What Are Business Videos?

Business videos are short clips designed to showcase the skills, products, or services of a particular company. They usually focus on highlighting the key features of a company, such as its customer service, values, product or branding.

When done correctly, these videos can help you gain credibility with clients and potential customers. They can also help you attract new employees or partners by building brand awareness. Many marketing teams also create videos to be used as a promotional tool for the business or product.

There are many different types of videos businesses can create. A study, carried out by Wyzowl in 2023, showed that the most popular video for companies to create last year was social media video. A social media video is a short-form video made to drive engagement and follow social media trends, usually showing off the brand's culture to drive awareness.

Each video will have a different purpose, and depending on your business and goal, will depend on the type of video you want to create. As London’s top video production agency we can steer you through creating spectacular company video that can be used as part of video marketing campaigns, social media marketing campaigns, or even TV commercials. Take a look around our website to find out more about our services and how we can boost your brand with video content.

Why Are Business Videos Important?

There is no denying the power of a good business video. They have the ability to connect with your target audience on a deeper level than any other medium. But why is that exactly?

Simply put, people love watching videos and retain 95% of the message, compared to just 10% when reading it in text. And according to more statistics, they are much more likely to watch a video rather than read text.

Research suggests that online videos account for 69% of all mobile traffic. What's more, the average person is estimated to spend 100 minutes a day watching videos online. With so much video being consumed, it pays to be front and centre.

Here are some top reasons why you should start making business videos today:

1. Entertain and Engage Effectively

If you want to get your message across to your audience, then you need to entertain them. This is where videos come in handy. People enjoy sharing videos on social media channels like Facebook and YouTube. As a result, they tend to create viral sensations.

In addition to being entertaining, videos also make it easier to convey a message. For example, an explainer video can easily sum up what your company does in under 2 minutes. It makes it much simpler to understand and digest a complicated idea quickly than a simple image or convoluted infographic.

2. Capture Your Audience's Imagination

If you want to hook your audience, then you need to capture their attention. And there is no better way to do that than through video. If you’re after a presence on social media, the number one goal has to be to get users to stop scrolling; by using engaging visuals, you can inspire them to keep watching, learning, and listening to your ideas.

3. Get On-Brand Looks Every Time

Business video production companies know how to craft compelling stories around their brands. With the help of talented directors and animators, they can turn even the simplest ideas into memorable experiences. In addition to this, they can ensure that your brand remains consistent throughout the entire process. It goes without saying, our team are pretty amazing at nailing the objectives of just about every business when it comes to video and marketing.

4. Boost Your Brand

A recent survey discovered that 93% of marketers have said videos helped increase their brand awareness. If you want to avoid falling behind your competitors, then you need to embrace video too. It will not only boost your website's SEO but also help you connect with your target audience resulting in greater sales and higher conversion rates.

The above benefits are just a few of the many advantages of using business videos. However, one thing is certain; whether you are trying to increase conversions, boost engagement, or raise awareness, business videos can help you achieve all of those goals and we’re happy to help produce these videos. Get in touch with us today to talk about your video goals.

How to Make a Business Video That Stands Out?

Now that we have established the importance of business videos, it is time to discover how to make one that stands out from the crowd. Here are some tips to help you create a unique piece of video content:

A Perfect Edit Is a Business Effort

You don't have to be a professional editor to produce a decent video. However, there are some basic rules you need to follow. For example, you can use titles, captions, and subtitles to enhance your message.

But if you want to stand out, then you need to take things a step further. Here are five techniques one can consider when aiming to edit a perfect business video:

1. Use Creative Transitions.

Using creative transition effects between scenes is a simple yet effective way to make your video stand out. However, you need to be careful when choosing which ones to use. You should always opt for clean, crisp transitions that match the mood of your video.

For example, you could use a fade effect to show a scene change or panning shots to highlight specific details. If you’re going for a punchier video, perhaps promoting a product for a younger audience, you can use sharper transitions to swiftly move through your frames.

2. Avoid Text Overlay.

Text overlays are a great way to add more information to a business video. But they can sometimes detract from the overall experience. To avoid this, you should try to keep the amount of text to a minimum. Remember, text on the screen will affect the quality of your video, and if your video is done properly, you shouldn’t need to rely on text. A voiceover can be a good failsafe if you’re unsure on how to convey your message.

3. Don't Forget About Music.

Music is essential for creating the right atmosphere in a video. It can also help you build suspense and tension leading to an emotional impact. Plus, it can make your video much more visually appealing.

4. Keep Your Video Short.

The average attention span of internet users is decreasing every year. Therefore, you should aim to keep your videos as short as possible. Ideally, you should stick to under 3 minutes, with the main message of your video clearly established within 25 seconds.

5. Make Sure It Is Optimized for Mobile Devices.

As you may already know, most people prefer watching videos on their smartphones. As a result, you should make sure your business video is compatible with mobile devices. Otherwise, it will not perform well on social media platforms.

Create What You Need, How You Need It

When thinking about video creation, it is easy to think outside the box. You might be tempted to add a lot of different elements to your video. However, it is important to remember that less is often more.

For example, you could introduce a voiceover, graphics, animation, and a call to action. But if you add too much, your video will end up looking cluttered and disorganized. So, it is best to keep it simple.

What's more, you should consider what your target audience wants from you. Will they engage with seeing you talking to camera? Or would they rather watch a video that shows your products in action? Your answer to these questions will give you a better idea of how to create your video.

Add value with a strong call to action. One of the biggest mistakes businesses make when making business videos is failing to include a call to action. Why? Because they assume that simply sharing a video will be enough to get their message across.

However, if you want to reach your audience, then you need to tell them exactly what to do. This could involve asking viewers to subscribe to your channel, sign up to your email list, or take a specific action such as buying a product or service.

There are many ways to incorporate video into your marketing strategy. This includes producing a promotional video, capturing live events, recording testimonials, or even hosting a webinar. Whatever type of video you decide to create, you must put effort into its production. After all, a great video can lead to remarkable results. Unsure which video is best for your brand or looking for an agency to produce your video for you, talk to us today.

In Summary

Making business videos that stand out is an excellent way to boost your brand's exposure. They are also a great way to promote your company and improve engagement with your target audience. Therefore, if you haven't done so already, now is the time to start creating your videos.

Why not check out our portfolio of work for inspiration and see how we can help boost your brand using video.


Question 1: How Can I Make Professional Business Videos?

If you want to make high-quality videos that stand out from the crowd, you need to invest in the right tools. A good camera, microphone, lighting set, and editing software will help you improve the overall quality of your video. Although if you don’t have the budget, time or resources to do this why not contact us and we can produce an effective brand video.

Question 2: How Do I Make an Animated Business Video?

Animated business videos are a great way to engage your audience. They are also very versatile, so you can use them in a variety of situations. To achieve this, all you need to do is choose the right style. One can do this by experimenting with different animation styles before deciding on one. Then, you can begin creating your video by choosing the characters, backgrounds, and other visual elements. We love creating animated videos for businesses as an introduction to business animation videos check out this blog.

Question 4: How Do I Create a Video for My Business?

One of the easiest ways to create a compelling business video is to record yourself speaking directly to your audience. For example, you could ask a question, share an interesting fact, or discuss some industry news. The key here is to remain authentic and genuine. This will allow your viewers to connect with you on a deeper level. There are many other types of video you can produce for your business, the best type of video for your business will depend on your brand and goals. We can advise and produce a video suitable for your brand. Talk to us today to find out how we can create the perfect video for your business.

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