Case Study - University of the Arts London

University of the Arts London (UAL) was looking for a way to communicate each course provided at their University in a concise way, to gather further student interest for each course.

(45 PART VIDEO SERIES)

Challenge:

University of the Arts London (UAL) were looking for a way to communicate each course provided at their University in a concise way to gather further student interest for each course – providing a very tight deadline of a 6-week turnaround from conception to completion.

Solution:

We put into an action together plan to produce a scalable video series of 45 student and lecturer testimonials to detailing the course and experience at UAL. All videos were captured in 2 weeks and produced beautifully within the given timeframes.

Considerations:

UAL prides itself on being at the heart of global fashion and design. Their videos had to be of the highest quality and present student and lecturer narratives in a fully brand aligned way.

Result:

As a result, UAL have already seen a sharp increase in course enquiries and an overall increase of 4.2% conversion rates across the course pages.

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