University of the Arts London (UAL) were looking for a way to communicate each course provided at their University in a concise way to gather further student interest for each course – providing a very tight deadline of a 6-week turnaround from conception to completion.
We put into an action together plan to produce a scalable video series of 45 student and lecturer testimonials to detailing the course and experience at UAL. All videos were captured in 2 weeks and produced beautifully within the given timeframes.
UAL prides itself on being at the heart of global fashion and design. Their videos had to be of the highest quality and present student and lecturer narratives in a fully brand aligned way.
As a result, UAL have already seen a sharp increase in course enquiries and an overall increase of 4.2% conversion rates across the course pages.