Case Study - Dunkin’ Donuts - Human Charger

Dunkin' Donuts needed a video to play at conferences as a sales case study, steering away from standard presentation documents, to maximise engagement and understanding.

Dunkin' Donuts - Human Charger


Dunkin' Donuts wanted to engage the audience at a product launch event supporting their collaboration with Send Me A Sample.


Ideal Insight created a short engaging 3D design product video with a secondary 2D animated sales video.


The videos increased product awareness by over 600% and have been used to great success in outbound sales emails, ultimately driving an increase in conversion rates. Additionally, the success of this project has assisted a long term collaboration between Dunkin' Donuts and Send Me A Sample.

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