Heylash wanted to raise awareness of their brand and differentiate their beauty company within a congested market, ultimately driving the business forward.
A bespoke video was created to powerfully communicate their brand identity. Accompanying this were a series of product videos promoting their unique approach to beauty service and the range of products available.
The videos have revitalised their website content and helped to drive a significant increase in conversion rates. Additionally, the videos were launched successfully across their social channels (primarily Facebook and Instagram) attracting high levels of engagement and consumer awareness of the brand in Milan.
"Ideal Insight is professional, helpful, and very easy to get in touch with throughout the whole process. The quality of the work is incredible, and we are thrilled with the results."
"Ideal Insight have been a fantastic company to work with over the last 3 years. The quality of their photography, video production and project management has been excellent throughout our working relationship."
"Ideal Insight are lovely people to deal with from start to finish, nothing was too much trouble."
"Ideal Insight were brilliant – the video made a huge impact on our guests and looks great on the website. A big thank you to the creative team for delivering such an impactful video. "
"Ideal Insight were great to work with and made the process straightforward - they were very helpful and flexible when we encountered a few hiccups along the way (hurricanes included!) The end product is fab and an excellent resource!"
"It was fantastic working with Ideal Insight. They were professional, creative and extremely timely with such tight timescales – all which resulted in a great video that got a huge amount of positive feedback. Thank you!"