Content Creation

Great content is at the heart of any successful social strategy, but for many businesses it is also one of the hardest things to regularly source and distribute. Our business was founded on creating the most impactful visual content, and so we can take all of this off your shoulders if you want us to. From as little as £300, we will create social content that drives consumer engagement and success for your business. From static photography to video and animation, our creative solutions are all focused on driving engagement and building brand awareness.

Content creation

Types of Content


As one of the UK's leading video production house's, you would expect us to provide compelling and cost-effective premium video content - and you won't be disappointed. We can often squeeze a huge amount of social content from even a single day's shoot - creating short-form shareable content that can drive your socials for a month and more.

Types of content video


The Ideal Insight graphic and illustration design team work closely with our motion team to produce strong illustration outputs that tie in to your brand and deliver against your messaging pillars and priorities

Types of content Illustration


Animation is a true art, and we've been doing it for years at the very highest levels. What we offer is the ability to do it to any budget and achieve your objectives and quality requirements quickly, and without fuss.

Dunkin Donuts needed a video to play at conferences as a sales case study steering away from standard presentation documents to maximise engagement and understanding


Great photography can tell a thousand words, and having stills can really add depth and engagement to your social strategy. We will work with you to capture the shots that will power interactions and results across your socials.

Types of content photography

Benefits of Social Media Marketing

Better search engine ranking

When a user shares your content via social media, this acts as a high quality backlink that helps to improve your website's overall search ranking. Also, the more effective your social media content, the higher the social profiles will rank in seach engine results.

Improved brand recognition

Well branded social content sets your brand apart from the competition. With the correct branding applied to the content, over time, this builds brand recognition. Brands with high authority use subtle branding but are instantly recognisable so the correct creative treatment is key.

Humanise your brand

Give your brand personality and remove the faceless corporation stigma that many companies struggle to overcome. This doesn't mean you need to use casual language, but careful and consistent social media marketing gives your business charisma without the help of word-of-mouth marketing.

Higher conversion rates

Studies from Hubspot show that lead conversion rates through social media are 13% higher than other channels, this makes social media a vital part of the sales journey.

Build brand loyalty

The more users engage with your content, the more likely they are to choose your over a competitor. Social media has bred a new era of brand loyalists, captivate your following with social media!

Increase Traffic to your website

Attaching links with your social posts will increase traffic to your website, giving you a greater chance at converting more users. This traffic is completely free and the users are more qualified, already entering your website with an understanding of the business.

What our clients say

'Working with Ideal Insight has been an absolute pleasure.'
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Social Media strategy that delivers

Simple and hassle free

Let our in-house specialists plan your social activity and create beautiful stand-out content for your feed. We’re ready to help run your channels for you and help make social media management simple.

Social Strategy
The Content
Social Advertising

Social Strategy

Whether we create one post or an entire campaign, strategy is vital to ensure consistency within your social feeds. Your dedicated account manager, along with our creative team, will work with you to produce a solid strategy, so every output is on brief and delivered on time.

The Content

As Bill Gates said “content is king”, and this could not be more true. If you want your fanbase to share your content, it has to be engaging. At Ideal Insight, content is at our core and we champion ourselves on the creative content we produce.

Social Advertising

To reach a wider audience outside your network, adding paid spend behind your social posts will gain greater engagement and reach. Through boosted posts or paid social adverts, your social ads can prospect new potential fans based on the targeting settings applied.


Reporting is essential to understanding if the strategy is effective for your business. We compile reports in an easily digestible format, sent to you regularly with recommendations to ensure we are constantly improving and aligning the content to your business goals.


Taking the recommendations from the reports, we constantly review the content throughout the duration of the campaign to see if any improvements can be made. This will be reviewed with you and applied to the next round of content produced.


What’s on the Ideal blog?

Read up on the latest insights and information from the team at Ideal Insight.

Solve your creative

  • Get a quote in two hours
  • Social from £650pm
  • Video from £1,500
  • Content creation from £300