Unite Students operate over 125 private student accommodations across the UK, so given their demographic social media is key. We partnered together to create a series of engaging, cool, friendly and innovative content posts for all their key channels – driving sales, growing their following and building their brand!
From 0 to 2000 YouTube Subscribers In a Month
More than 400k views in a month
Using specially crafted video ads and 360º content, students were targeted across Facebook, YouTube and Instagram – both showcasing the lifestyle Unite represents and the properties themselves.
This two tiered strategy has been delivered over 12 months and has delivered marketing leading results through innovative use of custom audience, re-marketing and A/B testing.
WHAT UNITE SAID
“We’ve had over 400K video views on our channel in the last month, from users who have viewed our ads and then taken interest to actually watch the videos on our channel too.
The most successful video campaign we’ve run, with the KPIs achieved well above industry standard.”