Case Study - The Russel Partnership

The Russell Partnership Collection required a brand new ‘sizzle reel’ promotional video for their new website that would act as a showpiece for the homepage

The Russell Partnership Collection

Challenge:

The Russell Partnership Collection required a brand new ‘sizzle reel’ promotional video for their ‘soon to be launched’ website (now launched) which would be a showpiece for the homepage and an integral factor for conversion and brand understanding.

Solution:

The Russell Partnership Collection found Ideal Insight via Google and we were selected as one of many video agencies to tender for their upcoming video brief. After a great briefing call together and subsequent proposal, The Russell Partnership Collection selected Ideal Insight as their preferred supplier for this project.

Ideal Insight was brilliant – the video made a huge impact on our guests and looks great on the website. A big thank you to the creative team for delivering such an impactful video.

Considerations:

Armed with The Russell Partnership’s brief, key messages and brand guidelines, we put together a creative treatment and video mood reel which pitched a unique proposition involving an artistic blend of relevant stock footage designed to make them stand out in their field.

Result:

Following production of the video with all final requested changes/revisions made, we were delighted to receive fantastic feedback as you can see from the testimonial above.

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